What’s clear is that we can’t rely solely on what has worked so far, such as our internal employee portal, online chat sessions with executives, and regular town halls. These are still incredibly important, but there has to be more, because I believe the first rule of communicating change is accepting that the methods that worked in the past may not be the most effective for the future.
Keeping a vibrant culture intact while you grow requires new methods to increase transparency across the business, and ensure that information and news gets out in a timely fashion. Adding to that, employees are seeking even stronger connections with the companies they work for, so we need to find ways to reach individuals in a more personalized and scalable way.
For instance, in addition to the many things we’re already doing, here are some focus areas for us and some things we’re testing and implementing for employee communications.