As the success of social recruitment channels such as LinkedIn reach new heights, Bersin believes the entire recruitment model will also shift. Rather than limit their efforts to posting ads and scanning resumes, employers will have recruitment systems that are always-on, sourcing candidates from social and referral networks. Bersin also pointed to the strength of video for online interviews and the emergence of better analytics for assessing candidate quality and informing smarter hiring decisions.
Shifting Leadership Models
Bersin believes the hierarchical structure of companies in the digital workplace has already started to evolve. As digital inspires more people to work in teams, Bersin suggests leadership moves from “positional leaders” to “team leaders,” which will empower the next generation of young, digital-savvy workers to take charge.
New Disciplines for HR professionals
The impact of digital will lead HR professionals to think differently about their roles, according to Bersin. Design thinking, behavioural economics, and analytics will be key skills for HR pros. Bersin also said HR will start to experiment with forms of A/B testing, innovate with new reward and recognition systems, and focus on employee engagement and retention as the measure of success.
Download some of the great presentations from the HR Tech World London show, and learn more about the speakers who made it such a successful event.