This combination of the world’s most innovative companies, and the world’s largest, moving wholesale towards a cloud backbone for their business begs the question: Why? What is so compelling about this model for modern business? There are many reasons, but for me there seems to be two primary business drivers that encourage the move to cloud providers who have a customer-first culture:
Key business driver #1: The need to adapt business processes quickly while continuing to scale. Innovative companies need to move faster than their competitors, which means that they need to always be agile and flexible. In practice, this means having the ability to update business-critical systems in real time. Can they change organisational structures quickly to add new regions or business groups? Can they evolve their business models to bring new disruptive products to market faster than their competitors? For innovative companies, the answer to these questions needs to be yes.
Key business driver #2: Data should drive and inform decision-making by being easy to consume and manipulate by those on the front line. After all, a key part of evolving business processes on the fly is having complete confidence in the insights offered by the tools everyone uses on a daily basis. Legacy technologies, where data is sourced from a multitude of different systems and is then pieced together, are not conducive to making fast, accurate decisions in a business world that never stands still.
It’s not just the cloud model that brings like-minded companies together, but the fact that companies who want to stay innovative keenly understand the main business drivers of their peers. It’s clear that innovation continues to move at an unparalleled pace for companies of all sizes, and keeping up means having a technology partner that is built to support change and an inspiring culture. It’s for that reason that we shouldn’t be too surprised that the companies that are deemed the most innovative in the world are, more often than not, the organisations that are leading other businesses on their journey to digital transformation.