Workday’s ‘A Partner Like No Other’ Global Brand Campaign: Q&A with Chief Marketing Officer Christine Cefalo
This week, Workday launched a new global brand campaign centered on how we’re a finance, HR, and planning partner like no other. At the heart of the campaign is a commercial featuring pro golfer Phil Mickelson as a “business caddie.” Workday Chief Marketing Officer Christine Cefalo shares how the campaign came to life, why every company needs a “business caddie,” and where to experience the campaign across the globe. (This post was updated February 25, 2022.)