Being a “purpose-driven” company may sound like a feel-good buzzword, but qualified and innovative candidates tend to gravitate toward workplaces where company values and purpose are top of mind. Tech is generally known for turning purpose into a selling point for employee prospects.
According to PwC’s 2019 report on “Financial Services Talent Trends”, finserv “has been slower than other major industries to respond to priorities involving the people experience. These priorities include autonomy and work-life balance as well as demands for greater meaning in work and diversity in the workplace.”
But the digital transformation movement is sparking a fresh wave of innovation, pushing the finserv firms to demonstrate how their organizations make a difference, including via new types of offerings for customers.
“FS (financial services) organizations are keen to reassert their vital role within communities and economies,” advises Riggen. “The two goals of building trust and profitability can and should be mutually supportive.”
For example, products such as financial wellness platforms, and life insurance offerings that incorporate wellness plans as incentives, are among the ways finserv companies are showing how their customers’ welfare and outcomes are an industry priority. Today’s finserv professionals want to be associated with brands that are making a difference.