Target buying Shipt, IKEA buying TaskRabbit, and Kohl’s leasing space in its stores to Aldi and Planet Fitness are a few examples of retailers thinking beyond the traditional retail experience. More and more, they’re looking to create a platform and become a service provider. Target’s acquisition of Shipt allows it to deliver same-day shipping. IKEA and TaskRabbit combined, so assembling that dresser can be left to a hired helper rather than causing a domestic dispute over what piece comes next. And the Kohl’s agreements with Aldi and Planet Fitness stretch the possibilities of these partnerships, creating spaces where wellness, infotainment, and shopping combine. In the end, these collaborations create more connections for the consumer, and give the retailer more power through the platform model.