The more their finance teams know, the more they can provide the funding back to the enterprise’s strategic direction. Since finance is at the epicenter of controlling financial resources, now more than ever, enterprise leaders require that finance must have a seat at the table to help formulate and execute strategy.
Senior management is starting to understand that finance has a unique overview of the entire organization, a perspective that allows finance to confidently make decisions about investments and capital allocation to underpin the right strategies.
Consider an acquisition, for example, when finance is not consulted from the start. Then they’re told, “This is what we’re doing, tell us how to execute it.” When finance team members are brought into the conversation earlier, they’re part of driving the strategy forward, rather than just executing on it.