Mike Chapman, managing director of media and entertainment at Accenture, joins us to talk about the effects of the COVID-19 pandemic on media and entertainment companies and how the industry is looking to the future.
Media and entertainment companies found themselves in a unique place during the global pandemic, with so many people hunkered down at home ready to park in front of the TV on a Friday night instead of heading out to a concert or their favorite restaurant.
On this episode of the Workday Podcast, Mike Chapman, managing director of media and entertainment at Accenture, joined us to talk about how COVID-19 has affected the industry and what companies are focusing on for the future.
Listen on SoundCloud: Media and Entertainment: Lessons From Adversity
Listen on Apple Podcasts: Media and Entertainment: Lessons From Adversity
Below you’ll find a few highlights of our conversation, edited for clarity. You can find our other Workday podcasts here.
“Media and entertainment leaders should be thinking about three things: Take a hard look at COVID consumer behaviors to see if they could stick long-term, think about innovation in a different way, and re-think your go-to-market approaches, how you reach the customer.”
“Focus on your customer demands. COVID has proven that standard ways of operation may not be the right way. You have an opportunity to look at the customer differently, and understand how to reach that customer in the future.”
“As media and entertainment companies look to rev up production and operation, they’re focusing on digital business acceleration, monetization, virtualization, and strategic cost management.”
Disclaimer: This document is intended for general informational purposes only and does not take into account the listener’s specific circumstances, and may not reflect the most current developments. Accenture disclaims, to the fullest extent permitted by applicable law, any and all liability for the accuracy and completeness of the information in this presentation and for any acts or omissions made based on such information. Accenture does not provide legal, regulatory, audit, or tax advice. Listeners are responsible for obtaining such advice from their own legal counsel or other licensed professionals.
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