Media and entertainment companies found themselves in a unique place during the global pandemic, with so many people hunkered down at home ready to park in front of the TV on a Friday night instead of heading out to a concert or their favorite restaurant.
On this episode of the Workday Podcast, Mike Chapman, managing director of media and entertainment at Accenture, joined us to talk about how COVID-19 has affected the industry and what companies are focusing on for the future.
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Below you’ll find a few highlights of our conversation, edited for clarity. You can find our other Workday podcasts here.
“Media and entertainment leaders should be thinking about three things: Take a hard look at COVID consumer behaviors to see if they could stick long-term, think about innovation in a different way, and re-think your go-to-market approaches, how you reach the customer.”
“Focus on your customer demands. COVID has proven that standard ways of operation may not be the right way. You have an opportunity to look at the customer differently, and understand how to reach that customer in the future.”
“As media and entertainment companies look to rev up production and operation, they’re focusing on digital business acceleration, monetization, virtualization, and strategic cost management.”
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