Workday Named a Leader in the IDC MarketScape: Asia/Pacific (Ex Japan) AI-Enabled Midmarket Segment ERP 2025-2026 Vendor Assessment

Workday was recently named a Leader in the IDC MarketScape: Asia/Pacific (Ex Japan) AI-Enabled Midmarket Segment ERP 2025-2026 Vendor Assessment (doc # AP52999025, October 2025).

This report follows publications from other analyst firms that have highlighted Workday as a leader in AI, as well as insights from customers who are transforming their business using AI agents for complex task automation.

Small to medium businesses are playing a crucial role in Asia Pacific’s evolving digital economy, fueled by a booming, digitally-literate middle class, economic expansion and supportive government policies that foster business development and digital transformation.

This unique position, balancing the agility of small businesses with the economies of scale of larger corporations, enables them to innovate rapidly and with that, Workday is now seeing APAC customers implement cloud-first, AI-powered solutions right across the region.

In the first report of its kind for the APAC region, the IDC MarketScape: Asia/Pacific (Ex Japan) AI-Enabled Midmarket Segment ERP 2025-2026 Vendor Assessment evaluates technology vendors who have embedded AI technology and are the right fit for midmarket enterprises.

Workday is thrilled to have been named as a Leader in this inaugural report.

Small but Super: SMBs Power APAC's Growth Engine

We believe the IDC MarketScape research bears out what Workday hears from customers; that businesses reliant on legacy systems face higher integration barriers, slower AI adoption and reduced ROI in the long run.

Conversely, companies with mature cloud strategies are adopting AI-driven features faster, and seeing business returns more quickly.

Simon Tate, President of APAC at Workday sees the opportunity in this cohort.

"The inherent speed and agility of the midmarket and SMB segment makes it the new growth engine for Asia Pacific," he said. "These companies don't just adapt, they transform. We see them leveraging the Workday platform, with AI at the core, to quickly automate complexity, elevate the employee experience, and accelerate their strategic growth."

AI-Powered Solutions for Technology Leaders

Similarly, IDC published an IDC Perspective titled Unified AI and Agentic AI Platforms in Asia: Solution Insights for Technology Leaders (doc # AP52203625, July 2025), which spoke to the growing demands on IT executives to choose the right AI platform to meet not just their current but future business needs.

IDC Associate Research Director Abhishek Kumar said: “Businesses in the [APAC] region are turning to technology-based solutions to help streamline processes, remove redundancies and automate where possible.”

He added: “Workday has taken a hands-on customer centric approach with multiple channels of communication available to customers, catering to issues ranging from answering basic queries on AI functionality to providing professional services to assist with complex AI rollouts to thousands of users.” (source: IDC perspective: Unified AI and Agentic AI Platforms in Asia: Solution Insights for Technology Leaders, doc #AP52203625, July 2025).

Workday customer, JLL Technologies was highlighted in this report. Senior director product management Ajay Pimpalshende said Workday was chosen as a future-proof platform that would keep the company up to speed with emerging technologies.

“We needed technology that could grow and evolve with us,” Pimpalshende explained. “Workday had the best future product features using emerging technologies like AI.”

Driving APAC's Digital Transformation

Our unwavering focus on innovation ensures we will always adapt to the dynamic needs of our customers. Their achievements fuel our drive. Workday is delighted by this recognition from the IDC Marketscape, which we believe demonstrates our commitment to supporting the small business economy in APAC. We are ready to help our customers on their own growth journey to become AI-powered, human-centred and future-ready.