Find out how leaders can take on the role of Finance Futurist in smartCFO Vol.4

This issue of SmartCFO explores how to embrace the role of the Finance Futurist, featuring insights from finance leaders across EMEA. Discover how you can go from scorekeeper to value creator and beyond.

smartCFO vol 4

Welcome to the latest edition of smartCFO, where we aim to provide you with insights from finance leaders across the EMEA region.

It’s no secret that the role of the CFO is changing - away from traditional responsibilities such as cash flow, investments, balance sheets and P&L, and towards harnessing technologies such as artificial intelligence and machine learning to transform the enterprise and create value for their organisations. 

Recognising the journey that finance professionals are on, we recently partnered with AICPA-CIMA to create the Finance Assessment Model for Effectiveness (FAME). FAME defines the competencies, capabilities, and technologies that finance leaders need to address to move their functions from being scorekeepers and business partners to being value creators and ultimately finance futurists.

In this edition, through conversations with our customers and partners, we’ll explore what it means to be a finance futurist and the practices leaders across Europe are putting in place to help them to embrace the role and the opportunities it provides. 

In this edition we speak to Emma Castledine,  Enterprise Architect,, Robert Bloor, Group Financial Controller, Equiniti and Jan Vogel, Director of Accounting and Controlling, Staffbase, about what the future holds for the finance function. 

Workday’s Rob Zwiebach is joined by Alex Young, Master Data and Change Manager, Just Eat to discuss how AI is helping the takeaway giant to save time, money and headaches across its finance function. 

Simon Gatland, Chief Accounting Officer and Global Head of Finance, Apex Group, Tim Perkins, Head of Corporate Technology, Man Group and Sam Allen, Finance Transformation Director, share their thoughts on the role technology can play at fast-growing businesses.

We’re also delighted to feature insights from award-winning journalist Oliver Pickup, as well as thought leadership from Workday partner PwC.

We hope this issue of smartCFO gives you the confidence to turn risk into opportunity and that it inspires all of you to become the Finance Futurist your organisation needs.

Angelique De Vries-Schipperijn

President, EMEA, Workday

Posted in:  smartCFO Magazine, Vol 04

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