For more than 170 years, Prudential has been caring for people by making healthcare accessible and affordable, protecting their wealth and growing assets, and helping them reach their goals. Today, Prudential serves 20 million customers through 600,000 agents and partners. Prudential accomplishes this by putting the wellbeing of customers, employees, and communities at the center of all they do.
At this year’s Workday Elevate Digital Experience, Jolene Chen, group head of HR at Prudential plc, discussed how the company continues to fulfill its promise with a renewed brand purpose: to help people get the most out of life.
Through this period of constant change and disruption, how does Prudential ensure it’s staying true to its purpose?
We always aim to help people get the most out of life. We do this for our customers and our employees alike. We believe our purpose begins from the inside out. It starts with the work we do daily, and we seek to create the right environment for our employees—one that empowers our people to excel and contribute to our collective success. We embed our purpose in a three-prong approach:
From the top down by setting a framework and enabling our leaders to be role models.
From the bottom up by establishing a baseline for our culture and engagement across the whole organization.
From the middle out by engaging our senior leaders to start a culture movement and to use culture as a driver of performance.
This three-pronged approach seems like it ensures that every level of the company embraces the same culture. What qualities do you look for in new employees?
We make sure that whoever we bring in shares our purpose, and we expect our employees to abide by our principles. And perhaps most importantly, we look for people who demonstrate these fundamental human attributes: ambition, curiosity, empathy, courage, and agility. We believe that if we can get all these qualities and align it to our purpose, we can then look at the various technical capabilities that are needed.