Location: Workday Headquarters, Pleasanton, Calif.
Date: Tuesday, June 11, 2024
Author: Emma Chalwin, Chief Marketing Officer, Workday
We’re all on a journey. Whether it be fully embracing the power of AI to boost workforce productivity or proceeding with caution to slowly navigate the landscape, technology keeps rapidly advancing and it’s not a one-size-fits-all problem to solve.
At Workday, our global customers represent over 60% of the Fortune 500 and we serve 70% of the top 50 of that Fortune 500, in addition to thousands of midsize organizations. We believe they are the true Rock Stars of Business, adapting and leading through so much change—transforming how they manage their people and their money. We also believe it helps to have a trusted partner along the way, which requires us to step out of our own comfort zones and into theirs.
Delivering True Business Value
This summer, we’re taking our brand on the road to meet our U.S. customers and prospects right where they are in their cities, in their office parks, and on their specific points in the journey. And there isn’t a better representation of how far we will go to build meaningful, trusted relationships than our own Forever Forward Tour Bus.
The tour is powered by our values—employees, customer service, innovation, integrity, and fun—that inspire us to take a rock star ad campaign and bring it to life through the experiences of real people at large and small companies across the nation.
We’re using this time to educate and engage according to each organization’s needs—with location-specific strategies that not only show our love for and commitment to our customer community, but that also deliver true business value. With AI capabilities built into the core of our products, we’re opening up entirely new possibilities about how work gets done. Employees can then spend more time focused on the most important business priorities to help stay ahead of the competition. We know what an empowered workforce can accomplish when it is connected, supported, and inspired.