Meeting Customers Right Where They Are to Drive Business Forward

We’re hitting the road this summer to spend some face time with our favorite people—customers, prospects, and leaders—to better understand their challenges, strengthen trusted relationships, and help them navigate the age of AI.

Workday’s ‘Rockstars of Business’ bus on the road

We’re all on a journey. Whether it be fully embracing the power of AI to boost workforce productivity or proceeding with caution to slowly navigate the landscape, technology keeps rapidly advancing and it’s not a one-size-fits-all problem to solve.

At Workday, our global customers represent over 60% of the Fortune 500 and we serve 70% of the top 50 of that Fortune 500, in addition to thousands of midsize organizations. We believe they are the true Rock Stars of Business, adapting and leading through so much change—transforming how they manage their people and their money. We also believe it helps to have a trusted partner along the way, which requires us to step out of our own comfort zones and into theirs.

Delivering True Business Value

This summer, we’re taking our brand on the road to meet our U.S. customers and prospects right where they are in their cities, in their office parks, and on their specific points in the journey. And there isn’t a better representation of how far we will go to build meaningful, trusted relationships than our own Forever Forward Tour Bus.

The tour is powered by our values—employees, customer service, innovation, integrity, and fun—that inspire us to take a rock star ad campaign and bring it to life through the experiences of real people at large and small companies across the nation.

We’re using this time to educate and engage according to each organization’s needs—with location-specific strategies that not only show our love for and commitment to our customer community, but that also deliver true business value. With AI capabilities built into the core of our products, we’re opening up entirely new possibilities about how work gets done. Employees can then spend more time focused on the most important business priorities to help stay ahead of the competition. We know what an empowered workforce can accomplish when it is connected, supported, and inspired.

We’re using this time to educate and engage according to each organization’s needs—with location-specific strategies that not only show our love for and commitment to our customer community, but that also deliver true business value.

What Matters to Us

Trusted partnerships are key to our success. And since the beginning, Workday has established this trust through close relationships with customers where we better understand their pain points, custom-tailor their solutions, and work together to help them navigate the age of AI. We have a growing base of loyal customers, and that loyalty comes with our investment in creating engaging experiences that help them tackle ambitious business outcomes.

It’s an unexpected approach from a typical B2B company, but then again, we’re Workday! Kicking off today at our headquarters in the San Francisco Bay Area, our tour bus will make over 40 stops across the U.S. at targeted cities. Ultimately, it’s not about how we’re making the journey as much as it’s about why. We’re meeting customers right where they are, interacting with their employees, listening to their challenges, and receiving real-time feedback in person, which really matters to us. 

Join Our Community

Our Workday customers are part of a vibrant community that innovates, solves problems, and collaborates to shape the future of work, together. Join us for Workday Rising, taking place in Las Vegas  September 16–19, 2024—an event that  is not just a conference, but also an opportunity for us all to imagine the possibilities. The Forever Forward tour bus will be there, so come check it out! True to our vision, we want to help companies—including yours—to move forever forward, elevating humans and supercharging work.

Get the early bird discount for Workday Rising.

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