This article was updated on April 14, 2023.
In this article, we discuss:
More than ever, employee engagement, company reputation, and success are directly linked. That’s why the questions your company asks to survey employee engagement are crucially important.
The 2021 Edelman Trust Barometer showed that 40% of the 33,000 people surveyed ranked employees as the most important ingredient to long-term company success, compared to the 34% who said customers. But without reliable survey results, how can businesses know what their employees are thinking?
The quality of your data will depend heavily on the employee engagement survey questions you ask. Without a robust methodology, you increase the likelihood of your results being untrustworthy. Likewise, without an automated, continuous listening approach, you risk creating unnecessary work for your human resources (HR) team members.
First, we’ll define the key terms surrounding engagement surveys. Then, we’ll outline the 45 core questions used in Workday Peakon Employee Voice to measure overall employee engagement levels. Over the course of this article, we’ll explain our unique methodology and how to promote high engagement across your business.
What Is Employee Engagement?
First, it’s important to establish what we mean by “employee engagement.” Measuring employee engagement without providing a shared definition of engagement can lead to confusion and poor-quality feedback. Before gathering data, you should always explain to employees why they’re being sent a questionnaire.
At Workday, we define employee engagement as the extent to which employees feel a connection to their company and its culture. Engaged employees consistently go above and beyond in their work out of a shared belief in the success of the organization. In turn, that boost in creativity and commitment translates into better customer experiences.
However, engagement isn’t just about work and performance. It also covers employee expectations, such as whether an employee:
- Has the necessary tools to do the job.
- Sees themselves reflected in the company’s diversity efforts.
- Has friends at their workplace.