It’s a balancing act on the fine line between success and failure for many businesses—innovating to stay ahead of the competition while making sure they can reliably deliver the product or service their customers want. For communications, media, and technology (CMT) companies, it’s all about meeting consumers where they are. But here’s the fun part for CMT—those consumers keep changing what they want and how they want it.
So, CMT companies live in a constant state of flux, driven by technology and a relentless race to stay ahead of consumers. This opportunity-dressed-as-a-challenge was one of the themes of a fireside chat during Workday’s recent communications, media, and technology summit, which brought together industry experts and Workday customers to talk about what matters to CMT companies today.
The panelists were Liz Brittain, CFO at cybersecurity company HackerOne, Perri Ma, global head of HCM at WarnerMedia, and Kevin McDonald, vice president of BPO governance and HR operations at media company Scripps. John Hugo, vice president of financials and go-to-market at Workday, led the chat, and kicked off the conversation by asking about the biggest market opportunities and challenges for their companies.
At HackerOne, Brittain shared that the last 12 months made cybersecurity even more important for their customers, Ma from WarnerMedia talked about how organizational transformation forced them to simplify how they do business, including merger and acquisition activity (and since the summit, they’ve experienced more change as they merged with Discovery).
Transformation is a common theme in conversations about communications, media, and technology, and it came through in the fireside chat as the panelists talked about trends. McDonald talked about how Scripps has transformed itself, spinning off its newspapers in 2015 and changing each year to meet consumers where they are in today’s digital world. Ma also mentioned the importance of delivering content to where consumers want it and adapting to trends and disruption, like the meteoric rise of subscriptions to HBO Max during the pandemic.