Get ready to dance into the future... Duran Duran, the iconic British band whose sound has helped define and delight generations, will be headlining the Customer Appreciation Party at Workday Rising in San Francisco this September. Known for pushing creative and technological boundaries from the start, they are renowned the world over as forward-looking thinkers who have consistently harnessed new technologies in service to their timeless music. Here's a quick look at their journey from MTV favorites to modern trailblazers.
"Planet Earth": The Early Days
Formed in Birmingham, England, in 1978, Duran Duran took their name from a character in the cult sci-fi film Barbarella. The original lineup gelled in the early ’80s with Simon Le Bon, Nick Rhodes, John Taylor, Roger Taylor, and Andy Taylor (no relation). They quickly became known not just for their catchy synth-rock sound, but for their cinematic music videos that helped launch the MTV era.
Trivia: Duran Duran was one of the first bands to shoot music videos on location around the world—including the lush jungles of Sri Lanka and beaches of Antigua.
"Hungry Like the Wolf": Big Hits
From 1981 to 1985, Duran Duran dominated the charts with hits like:
- "Hungry Like the Wolf"
- "Rio"
- "Girls on Film"
- "The Reflex"
- "A View to a Kill" (the only James Bond theme to hit No. 1 in the U.S.)
Their mix of fashion, glamour, and New Wave swagger made them global icons. But they weren’t just pretty faces—they were sonic experimenters, blending electronic textures with funk, punk, and pop long before it was mainstream.
"Come Undone": Reinvention and Resilience
Unlike many of their peers, despite some line-up changes in 1985, Duran Duran hit another all-time high in the mid ‘90s with “Ordinary World” and “Come Undone,” reminding the world of their songwriting prowess, depth and powers of reinvention.
In the 2000s, the original lineup reunited, releasing new material and selling out tours. Their secret? Evolving their sound while staying true to their artistic DNA.
"(Reach Up for the) Sunrise": A Perfect Anthem
Among their many hits, the 2004 single "(Reach Up for The) Sunrise" stands out—not only as a powerful return to form, but as a fitting anthem for our Workday Rising theme: Illuminate your work day. With its uplifting energy and call to action, the song reflects both the optimism of a new day and the spirit of transformation that defines our community. Just like Workday helps people and organizations rise to their full potential, this track is a reminder to aim high—and reach up.
Future Past: AI, Art, and the Now
Duran Duran’s 2021 album Future Past marked another leap forward, showcasing collaborations with artists like Tove Lo, CHAI, and Blur’s Graham Coxon. But it’s their recent use of AI that has captivated both longtime fans and new audiences.
For the video of "Invisible," Duran Duran pioneered another first, working with an AI named Huxley, developed by Nested Minds, to create a haunting, shape-shifting visual experience. The AI was trained to interpret the song's emotional content and generate images accordingly. The resulting video blurs the line between human creativity and machine perception.