“I’m living my new dream,” says Dan Duane, a registered associate marriage and family therapist in San Francisco. His voice carries the calm confidence of someone who has found his calling. Just a few years ago, however, Duane led a very different professional life—one filled with deadlines, editors, and the unpredictable rhythm of freelance journalism.
For more than 30 years, Duane thrived as a writer. With a PhD in literature and a love of the outdoors, he taught writing, published novels and memoirs, and covered adventure travel, food and wine, and human-interest stories for The New York Times Magazine and other major publications. But when tech shifts and a global pandemic forced publications to shutter and writing rates to plummet, Dan’s zeal for the work began to wane. “I still had great assignments from fun magazines,” he recalls, “but I got tired of being in an industry that was only going in one direction in terms of its economic health.”
He wasn’t exaggerating. Over the past several years, the media business has been under massive pressure. Nearly 10,000 journalists have lost their jobs, hundreds of local papers have folded, and digital ad revenue has plummeted. The rapid rise of generative AI, and zero-click search results that no longer redirect traffic to the news’ source, has only deepened the crisis and impacted a shrinking revenue model.