AI is playing an increasingly integral role in finance teams—but many organizations still have low adoption rates. Read on to learn five key ways to use AI for financial analysis to drive greater results.
In this article we discuss:
Financial analysis is at a turning point. As technology advances, traditional approaches to analysis—built mostly on spreadsheets and manual processes—struggle to meet the complex demands of modern business. Artificial intelligence (AI) has emerged as a game-changer, enabling finance teams to work smarter, faster, with higher accuracy, and at greater scale than ever.
AI for financial analysis is no longer a futuristic concept—it’s becoming a competitive imperative. Gartner reports 58% of finance teams were using AI in 2024, up 21% from the year prior. By leveraging AI and machine learning to automate tasks, elevate forecasting capabilities, and uncover new insights from vast financial datasets, AI is empowering finance professionals to shift their focus to strategic planning and value creation.
In this article, we’ll explore the evolution of AI in financial planning and analysis and its key features. We’ll walk step-by-step through five powerful ways AI can elevate the role of finance in strategic decision making, plus actionable ways to start implementing AI today.
AI in financial analysis is transforming the finance function into a dynamic, forward-looking contributor to organizational success. AI enables finance teams to move beyond static data reviews and instead focus on uncovering trends, predicting outcomes, and driving strategic decisions with unprecedented speed and accuracy.
One of AI’s key strengths lies in its ability to handle and synthesize massive amounts of data from varied sources. Unlike traditional systems that work primarily with structured datasets, AI can seamlessly integrate structured data—like balance sheets and income statements—and unstructured data, such as news reports, earnings call transcripts, and customer sentiment.
This capability allows organizations to develop a more comprehensive and holistic understanding of the factors driving financial performance. It helps teams consistently make better data-driven decisions—the top-rated driver of AI adoption in finance, according to the recent Workday Global CFO AI Indicator report, along with other benefits like operational efficiency and increasingly competitive markets.
The shift to AI-driven tools for data analysis goes beyond efficiency—it’s about staying competitive and relevant. Businesses that continue to rely solely on traditional methods risk falling behind competitors who use AI to identify risks and opportunities faster.
By leveraging tools such as machine learning, natural language processing, and predictive analytics, companies can make real-time adjustments, forecast with greater confidence, and gain a competitive edge in a fast-changing financial landscape.
As the foundation of the strategies outlined in this article, AI provides the technological backbone to tackle some of the most persistent challenges facing finance leaders. Whether automating workflows, generating insights from complex datasets, or enabling real-time decision-making, AI is not just enhancing financial analysis—it’s redefining its purpose and potential.
Financial analysis has always been about finding patterns, making predictions, and guiding decisions. What’s changing now is how we do it. AI is making analysis faster, smarter, and more accurate, giving finance teams the tools to focus on what matters most: strategy and results.
Here are five practical ways AI is reshaping financial analysis and the most efficient ways to implement them.
Start by identifying which workflows in your financial operations consume the most significant time and resources. Tasks like account reconciliations, invoice processing, and monthly financial reporting are prime candidates for automation. Tools with embedded AI can handle these repetitive processes with precision, reducing the risk of errors and speeding up completion times.
To implement automation effectively, map out your existing processes and determine which steps can be replaced or supported with AI. With the basics handled automatically by AI, you can direct your team’s efforts to deeper analysis, strategic planning, and high-value projects.
Forecasting is one of the most critical aspects of financial analysis, and AI can make it significantly more accurate and actionable. By leveraging machine learning algorithms, you can analyze historical data alongside real-time inputs to predict future performance with greater confidence. This can include cash flow projections, revenue trends, and risk assessments (among others).
To get started, identify the metrics that matter most to your business goals. Train AI models on past data to generate forecasts and run scenario analyses to prepare for various outcomes. Keep in mind that predictive analytics works best when combined with human expertise—use forecasts as a starting point, but refine them based on your team’s knowledge of the business.
Financial decisions often hinge on timing. AI enables you to monitor financial data as it’s generated, providing real-time data insights into performance metrics, cost trends, and potential risks. This will help you move from reactive to proactive decision-making.
Set up dashboards that provide a live view of your KPIs. Use them to track metrics like revenue growth, expense ratios, and market fluctuations. Then, regularly review these dashboards with your team to ensure everyone is ready and confident to make data-driven decisions on the spot. Real-time insights aren’t just about spotting issues—they’re about acting on opportunities as they arise.
Read it in action: McLaren Racing puts finance in the driver’s seat for decision-making and planning.
Financial data doesn’t always come in neat spreadsheets. Annual reports, earnings call transcripts, and market analyses often hold valuable insights, but extracting those insights from unstructured data is time-consuming and difficult. AI tools equipped with natural language processing (NLP) can analyze unstructured data quickly and highlight the most relevant information.
Start by integrating NLP solutions into your existing workflows. NLP can summarize lengthy reports, flag risks mentioned in text, or identify trends in market sentiment. These tools allow you to make sense of large volumes of data quickly and use it to inform decisions. In turn, your team can utilize actionable insights that might otherwise take hours to uncover.
AI quickly analyzes large volumes of data, extracting insights that may otherwise take hours to uncover.
Platforms built on AI technology are designed to make complex financial data accessible and actionable. Tools for finance professionals that offer centralized data visualization, interactive querying, and advanced analytics can help you uncover trends and insights faster while fostering greater collaboration within your team.
Begin by implementing an FP&A solution that aligns with your specific needs. Train your team to use AI effectively, highlighting the value it can offer them and ensuring they know how to generate insights and share findings easily. By using AI to simplify how your finance team handles data, you’ll make analysis more efficient and impactful across the board.
Read it in action: Blackbaud consolidates systems for single-view of financial data and drives collaboration across corporate teams.
Adopting AI in financial analysis comes with undeniable advantages, such as saving time and improved anomaly detection, but it’s not without its challenges. Successfully integrating AI requires careful planning, clear communication, and a proactive approach to overcoming potential obstacles. Understanding those hurdles and the best practices for tackling them is key for any successful implementation.
AI represents a major change to the status quo. Any business looking to implement AI—particularly at scale—should be aware of the following challenges:
The best way to deal with challenges is, as ever, to be proactive. Here are several different ways that finance teams can prepare best for widespread AI usage:
By tackling challenges head-on and adopting these best practices, you can unlock the full potential of AI in financial analysis. The result? A finance team that’s more efficient, strategic, and ready to drive better outcomes for your business.
“Workday has transformed the way we operate as a business, so we’re more agile and efficient. It’s a true partnership, and we’re excited to innovate together.”
Zak Brown
CEO
McLaren Racing
Integrating AI tools for financial analysis requires leadership, strategy, and a commitment to long-term finance transformation. AI implementation is not a one-time initiative, but an ongoing process that demands attention to detail, clear planning, and continuous refinement.
Finance leaders must establish a detailed roadmap that ensures AI initiatives align with organizational goals. This includes creating a structure where AI tools complement the expertise of your team rather than overshadow it. The most successful AI implementations are those where technology and human insight work together hand in hand.
The right tools are essential to make this happen. Financial management platforms with embedded AI are designed to support finance professionals and enhance their ability to create value for their organizations, both as individuals and as larger teams.
Learn more about how Workday can help you transform your finance team with our AI solutions.
Workday leaders predict the top AI trends for 2025, including the growing importance of human-machine collaboration, strategic AI investments, and the need for uniquely human skills in the age of automation.
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